Sourced Living adopts Genifea AI for branch enquiries

Sourced Living is rolling out Genifea across its lettings and estate agency network to answer enquiries by phone, WhatsApp and email around the clock and sync every interaction into the group’s Nest CRM. The move follows a period of rapid expansion for Sourced Property Group and gives new and existing branches the same response standard without extra admin.

Why it matters: - Sourced Living is using AI to handle front-office enquiries faster and with less manual admin. - The rollout is designed to give every branch, including newly acquired businesses, the same response standard from day one. - The move raises the bar for estate agency response times, where speed can decide whether an enquiry becomes a viewing, valuation or instruction.

What happened: - Sourced Living chose Genifea to handle customer enquiries for its branch teams. - Genifea went live at the first Sourced Living branches today, with the rest of the network to follow in stages. - The partnership gives Genifea its first commercial CRM integration. - Genifea connects directly to Nest, the CRM used across Sourced Living and the wider Sourced Property Group. - Sourced Living is the lettings and estate agency network of Sourced Property Group.

The details: - Every enquiry received by a Sourced Living branch by phone, WhatsApp or email is answered straight away, at any hour. - Enquirer details are captured automatically. - Viewings and valuations are booked into the team’s existing calendars. - Follow-up questions are answered during the conversation. - The full conversation is recorded in Nest automatically. - Branch teams can focus more time on landlords, applicants and vendors. - Genifea works with the systems Sourced Living already uses, so there is no migration and no retraining. - Branch managers can tell Genifea how to handle enquiries in plain conversation, including open house times and appointment preferences. - Genifea works inside Nest and books into the calendars already used by the branches. - Sourced Living is starting with a couple of branches to measure impact before expanding across the network.

Between the lines: - The launch comes during a week of expansion for Sourced Property Group. - On 26 August, Sourced Property Group completed its acquisition of Open House Estate Agents, adding 104 franchisees to its national network. - Days later, Sourced Living helped one franchise partner acquire Complete Estate Agency through the group’s Assisted Acquisitions Programme. - Complete Estate Agency is a four-branch business managing 375 properties across Devon. - The integration appears aimed at keeping service levels consistent as the group adds branches faster than traditional onboarding can support. - In the company’s framing, AI is not replacing negotiators but removing routine work that slows them down. - Stephen Moss, Founder and CEO of Sourced Property Group, said the group viewed Genifea like an acquisition and chose it because it fits how the business works and strengthens partner businesses. - Natalia Perzylo, Head of Operations at Sourced Living, said the platform adapts to branch workflows, works inside Nest and can be changed with simple instructions. - Pragati Dhingra, Founder of Genifea, said the deal validates Genifea’s approach and gives every Nest user the same advantage.

What's next: - Sourced Living will monitor the initial branch rollout before bringing the rest of the network onto Genifea. - Franchise partners across the wider Sourced Property Group will gain access to the Nest-integrated system as the rollout expands. - The broader market will likely see more pressure to respond instantly, qualify enquiries faster and book appointments before competitors do.

The bottom line: - Sourced Living is betting that AI-powered enquiry handling can protect service quality while the group keeps growing fast.