Multipure launches comic on microplastics in water

By AI, Created 4:25 PM UTC, May 18, 2026, /AGP/ – Multipure has released the fifth issue of its free Dewey, the Clean Water Superhero comic series to teach kids and families about microplastics in drinking water. The Las Vegas company says the new story is meant to make a hidden water quality threat easier to understand while boosting awareness of clean water and plastic waste.

Why it matters: - Microplastics are becoming a mainstream water quality concern for families, schools and consumers. - Multipure is using a free comic book to translate that issue into a kid-friendly format. - The campaign ties water education to consumer behavior, especially demand for filtration.

What happened: - Multipure released issue No. 5 of its free Dewey, the Clean Water Superhero comic series on May 13, 2026. - The new issue is titled “Plastic Pretender.” - The comic focuses on microplastics in drinking water and the broader problem of plastic waste. - Multipure is based in Las Vegas.

The details: - Zachary Rice, Multipure president, said microplastics are a growing issue that most people never see and that families need to understand the challenge. - Rice said the company is turning real water issues into compelling stories to raise awareness. - The comic presents a new character, Everform, who uses plastic to “fix” problems. - In the story, Everform’s plastic patches break down, enter the water supply and create a villain called Microplastico. - Dewey then has to stop the problem at its source and restore clean, safe water. - Multipure said microplastics have been found in tap water, bottled water, rivers, lakes and other natural water systems worldwide. - The company cited a global study saying up to 83% of tap water worldwide has been found to contain microplastics. - The same study said ingested microplastic particles have been associated with harmful effects in animals, raising concerns about similar outcomes in humans. - In a multi-year Multipure survey, 64.5% of respondents said water quality concerns influenced their decision to purchase a filter. - Dewey is described as a water droplet superhero who teaches kids about water’s role in health, well-being and the environment. - Multipure says the comic series supports its broader commitment to educating families about clean water and sustainability. - Readers can download free digital copies at the Dewey comic series.

Between the lines: - The comic gives Multipure a marketing message in an educational format. - The microplastics theme connects a visible product category, water filters, with an invisible risk consumers may worry about. - The survey data suggests water quality concerns may already be pushing some buyers toward filtration products.

What’s next: - Multipure is continuing the Dewey series as an ongoing free educational campaign. - The company is also promoting its broader water filtration business and sustainability message. - More information is available at Multipure and on Facebook and Instagram @Multipure.

The bottom line: - Multipure is using a superhero comic to turn a complex water contamination issue into a simple message: reduce plastic waste and protect drinking water.