Avere Beauty books more than 150 Botox appointments for 11/11 rush

Pittsburgh med spa Avere Beauty says more than 150 patients are booked for Wednesday, Nov. 11, as the industry marks “11s Day,” one of the busiest dates for Botox and similar injectables. The surge highlights growing demand in medical aesthetics and Avere’s expansion to four offices across the region.

Why it matters: - 11/11 has become a major demand spike for Botox and other wrinkle-relaxing injectables, turning one day into a high-volume test of staffing, safety and patient education. - Avere Beauty’s schedule shows how medical aesthetics has moved into a mainstream, repeat-booking category in Pittsburgh and beyond. - The day also kicks off the industry’s busiest stretch, with Allergan Aesthetics’ BOTOX® Cosmetic Day set for Nov. 18.

What happened: - Avere Beauty says more than 150 patients are booked for Wednesday, Nov. 11, across its four Pittsburgh-area offices. - The schedule works out to about one appointment every four minutes. - The busiest locations are Lawrenceville, Murrysville, Cranberry and Fox Chapel. - The last few appointment slots are being held for same-day booking. - Avere Beauty was founded by Alyssa Luciano, RN, in 2019. - The med spa now operates four locations and has more than 20 providers.

The details: - 11s Day takes its name from the “11s,” the two vertical lines that form between the eyebrows. - Practices use the day to educate patients about treatment and how to choose a qualified provider. - The American Med Spa Association says U.S. med spa revenue has passed $17 billion and is growing by more than $1 billion a year. - Avere Beauty most recently added the Cranberry and Fox Chapel offices. - Avere Beauty holds a Presidential-level Galderma account for Dysport® and ranks in the top 1% of Allergan Aesthetics and Galderma accounts in Pennsylvania. - To prepare for the surge, Avere scheduled nurse injectors, providers and patient coordinators at all four offices. - The company built longer appointment blocks so first-time patients can get a full consultation. - Avere says injectables should be performed by licensed medical professionals, under physician oversight, using FDA-approved products. - The event details list the four offices as Lawrenceville at 3451 Butler St., Pittsburgh; Murrysville/Export; Cranberry at 179 Scharberry Ln., Mars; and Fox Chapel at 307 Freeport Rd. - Avere Beauty’s website is averebeauty.com, and the business is also listed on Google. - Media are welcome on Nov. 11, with the busiest window expected from 11 a.m. to 2 p.m.

Between the lines: - The appointment volume suggests Avere is leaning into the calendar-driven marketing that now shapes medical aesthetics. - The company’s emphasis on safety and consultation reflects an industry trying to balance consumer demand with medical credibility. - The focus on first-time patients and same-day slots suggests the event is part revenue driver, part acquisition funnel. - Frank Udavcak, Avere Beauty’s COO, framed the event as a community experience and said the atmosphere matters as much as the treatments.

What’s next: - Avere Beauty expects the Nov. 11 rush to continue filling through same-day booking. - The broader industry’s next major benchmark is BOTOX® Cosmetic Day on Nov. 18. - Avere says interviews with Frank Udavcak and patients who agreed to speak on camera are available on request.

The bottom line: - Avere Beauty’s 11/11 schedule is a snapshot of how med spas are scaling around consumer holidays, while using the moment to push education, safety and repeat business.